Roles Of Marketing And Advertising In A Business

With the huge business competition, no business can survive without marketing and advertising. It is necessary to make the awareness of the business among people. Most of the business firms already know the importance of marketing and advertising. Business can be promoted through various ways. Print media, TV and radio advertising, outdoor advertising and internet advertising are a few options you have. You can promote your business through these media channels with little efforts.

Some believe that both marketing and advertising explain the same function. It is wrong because they describe two different concepts. Marketing outlines a wide range of functions. Marketing describes many activities include identifying the target market and their needs, providing information for new product developments, and promoting the business and its products. Advertising is just a function of marketing. It helps to promote the business through various media channels.

Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.

Marketing helps to identify potential customers. They are the people who tend to buy your products. It is impossible to sell anything without identifying to whom you want to sell it. Therefore, it is difficult to organize any promotional campaign without knowing the target group. Marketing is necessary to identify your target customers and advertising is necessary to bring business messages to your target customers.

The marketing process is responsible to identify customer needs correctly. You can improve your existing products or can develop new products to suit with your target customer needs.

Marketing enables businesses to produce products that customers are looking for.

Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.

As explained above, marketing handles all the backend operations to improve sales and profits while advertising develop the business and product awareness. Advertising is the only option you have to force people to buy your products. You can use various ways to advertise your products including electronic media like internet, TV, radio and non-electronic media like newspapers, banners, posters and magazines.

Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.

Different characteristics of both marketing and advertising are mentioned above. Now, you may understand why both marketing and advertising are important for a business. Only effective marketing and effective advertising increase sales and profits of an organization. Marketing identifies what people need and advertising brings developed products to people.

Get the benefits of advertising and marketing both by hiring a Full service marketing agency.

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